Friday, November 30, 2012

Treat yourself to Luxury

Bentley Mulsanne
     Many luxury car brands exist these days but there are only a hand full that could be considered the upper "crust" of the luxury car brands. Bentley, Rolls-Royce and Maybach are the top three for the "to-be-driven" luxury brands. Now there are many "every day" luxury brands like Mercedes-Benz and Lexus but I am speaking of the exclusive brands. Those that require a great deal of disposable income to attain. These vehicles are not just status symbols but they do separate the rich from the truly rich. There is a big difference between having the income to buy an S Class Mercedes in cash and the funds required to buy a Rolls Phantom in the same manner. (around a $200,000 difference)
     The question is, are these brands really worth the extra cost required for "membership" into the uber-expensive car club? My opinion is yes, they are worth every penny. Why? First, anyone buying a new Maybach is not worried about "saving money on their car insurance". This buyer has reached the pinnacle of capital acquisition. Dig it? So, why not reward yourself with those things that are of the upper Crust? We could get into the philosophy of spending that much money on a car as a mega capitalist while there are people starving in the world but I am under the assumption that these car buyers are philanthropic to the highest degree. For me, Karma would suggest it. If not, you or I will be able to get their car used, later in it's life.
     "You get what you pay for" is an aged cliche but is it true? It has been in my experience. I am curious as to if it will hold true for these vehicles. It is said that Porsche has stayed in the top 5 for reliability since its inception and very few other auto makers can make this claim. I would like to know if the upper three are the same? I, for one, would be upset if that were not the case. Some say, they service these cars so often there is not an opportunity for break down. Maybe, but these dealerships will come to your house to pick up the car and leave you a loaner while they service it. I bet the Chevy dealer won't do that.
Drophead Coupe
Maybach interior
     Have you ever seen a commercial for one of these cars? The answer is no, because they know who they are advertising to and it is not the general public. It is the top 2% of world earners and the %10 below them who will buy to try to look like the top 2% of world earners. You will never see commercials for these cars. Their clientelle is the same and sales stay in the family. The rich, stay rich for the most part so they can be contacted directly. Those neo-rich will meet the connections to get into a dealership for purchase.
     When you a wrapped in luxury the car is quiet and comfortable as well as amenity rich. Just like any other luxury item, you expect the best for your money.
     I wrote earlier about the need or non-need for luxury and opulence. I am now of the opinion that you should get what brings you happiness as long as it doesn't hurt you and your ability do the basics. You don't want to "stretch yourself out" just to have a nice car. But when you get there this type of purchase shouldn't vex you in the least.
   

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