Sunday, September 8, 2013

What is in a Name?

     Johan De Nysschen, the President of Infiniti announced on Facebook, the need and intention to change the naming process for the car company. They have plans to change every car in their line up to have the Q designation, numbers to follow in increments of ten. In viewing the Facebook fan retort, it sounds as if many Infiniti fans don't care for the upcoming change.
     I owned an Infiniti for many years and I was looking forward to the development of a new Q series but that was when Q was the "flagship" of the brand. The brand now threatens to alienate some of their loyal customer through this re org of nomenclature. I'm sure this should pass because quality and performance will eventually dissolve the confusion. I am, however, of the opinion that this is an unnecessary change. Modify what the present naming structure and avoid the disruption. Human beings find comfort in normality. We all want things we can count on, if no other reason other than, because there are so many things we cannot.
     Change is coming and change is good, if we accept the changes coming from all car companies then we can all benefit from their innovations. Embrace the change.

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